🏦 The Biggest Purchase of Your Life: You Must Do It Right


Buying a house or an apartment will be the biggest purchase of your life.

You’re going to be putting down years of savings and committing millions (literally!) in a long-term mortgage.

The stakes are high. You must do this right.

Your home is and will be, after all, the place where you will:

  • Grow your family
  • Commute to and from
  • Live your life

… and all while staying – likely forever – as your highest monthly expense.

There is no bigger and more consequential personal and financial decision than choosing where you live. It is crucial that you get the best deal you can.

That’s exactly what I’m teaching you in this course.

Join me today, and you will – with all certainty – know that you’ve done all you could to get the best deal for yourself and your family.

… and, remember: once you did make the purchase, it’s done. You just can’t “undo”.

You’ll really regret if you knew you could’ve done better. (And without that much extra effort).

🚨 The High Risks of Making the Wrong Type of Deal


There’s too much money in the line. You’ll (probably) never going to spend as much.

It’s irresponsible to “take it easy” — instead, you need to be as prepared and ready as possible:

  • You don’t want to buy something beyond your means –– and have to cut off your holidays, eating out, tech purchases, etc. as 80% of your salary goes to pay for the apartment.
  • You don’t want to pay more than the place is worth it — and leave thousands on the table.
  • You don’t want to be taken advantage by banks — and be stuck paying high interest rates, when you absolutely don’t need to.
  • You won’t want to be abused by “advisors” — and end up stuck paying 50K+ for someone who in theory was “in your team”.

If you’ve gone through my guide — and the extra emails, too — you should’ve seen how obsessed I am with the details. (You should be too!)

👇 I’m Not Your Typical House Buyer

I had been in Denmark for seven years before I bought my first apartment.

🤓 I DIDN’T Want to Buy a House

Seven years may sound excessive, but I had my reasons:

  1. I didn’t want to get into debt. I never had any debt – of any type – and neither had my wife. I like to be “in control”, and not to worry about money. I like the freedom of not having to owe anything to anyone. Mortgages are debt after all, so it was a hard psychological pill for me to shallow to get one.
  2. I had a good rental. Yep, believe it or not – I was paying 10-12K all inclusive for a small but nice flat in Frederiksberg, a serviced apartment close to everything. We didn’t have kids and we didn’t need more space. We were good with the small place.
  3. I wasn’t sure I was going to stay in Denmark. I bought in 2017, and that year alone I spent three months in Panama. It was not a given I would keep living in Copenhagen.

☀️ But Then, I DEEP DIVED

In 2016 and 2017, I started to see a lot of my friends buying a place. I thought: okay, maybe that’s something I could investigate a bit more.

“Bit more” went on to be HUNDREDS of hours learning and researching about buying an apartment in Denmark.

I’m obsessed with the details, and there were a ton to look into: laws and lawyers, financing and interest rates, taxes and fees, a crazy-fast real estate market.

I spent MONTHS looking through all that. I met lawyers, realtors, all major banks, and a multitude of advisors. I visited dozens of houses and apartments.

🤝 Putting My Maersk Skills Into Practice

It helped that I have a unique background: in my job in Maersk (Denmark’s biggest company) I buy things professionally. BIG THINGS: think of think of ports, ships, fleets of trucks, etc.

The Excel models I made and the strategies I put together have been literally used to close contracts worth 1+ billion dollars. You can’t do higher stakes.

I went on to apply all that skillset for my own house purchase:

I then swiped the floor in the house negotiations. I know it for a fact (because the sellers and agents told me!) that they never saw someone as bold and prepared: I squeezed them out of every last kroner possible. I know I couldn’t have done better.

I made the most detailed and bullet-proof Excel models on buying a house you’ll ever see, including every little rule. The banks were wow-ed. 

I had all banks lined up to give me the mortgages I wanted and every little perk imaginable. I got so much for free that the bank advisors had to get senior management approvals.

🚀 Get My Personalized Feedback on the Houses You’re Interested In

If you’re interested in buying a property and want to know my own opinion on whether it’s a good place, a good deal, this is your opportunity. I can give you my fresh, unbiased and straight-forward opinion.

I’m NOT a Buyer’s Agent, I’m NOT a Real Estate Lawyer, but I do have a lot of experience in the market after talking with 1.000+ people over the past years.

You’ll get a video with screen-share, drawings (if need be!) and my concrete notes on multiple points, including but not limited to:

  • Property condition
  • Property price
  • Right mortgage for the property
  • Location
  • Overview of expenses
  • Risk mapping
  • Floor plan optimization

I have a set checklist I have used for this for years and I’ll be going through it for your property.


💕 What Happy Customers Have to Say

Buyers say very nice things about the course. Here’s what quite a lot of them had to say.

📚 What Is Included in the Course

The course is divided into six modules with 30+ video lessons (all with transcripts!), including:

💥 Module 1 – Intro
  • Overall map of how to approach this in the most effective way
  • Recap of all the must-knows of the Danish market and what makes it special
  • Overview of ejer vs. andel and fritidsbolig (summer houses)
  • My own story and house buying experience (in depth)
📄 Module 2 – Mortgages in Denmark
  • Detailed but easy-to-understand deep-dive on how the mortgage system in Denmark really works 
  • Explanation on why interest rates in Denmark are so low – (and how that connects to foreigners having a harder time getting a “riskier” loan)
  • What is “kurs” – and why it’s important for deciding which mortgage type it’s best for you
  • What are the financial market indicators you need to look out for when you setup a new mortgage
  • How to save money in administration fees and taxes by taking over someone’s existing mortgage
📊 Module 3 – Cost Modeling
  • Immediate access to my ultra-popular cost model so you know exactly how much your dream home will cost
  • Easy to use model with step-by-step spoken instructions
  • 30+ variables to include even the most complicated scenarios (if that’s what you want!)
🤑 Module 4 – Negotiation
  • Everything you’ll ever need to know about negotiation and the scripts and approach to use to get the best possible price.
  • My own negotiation stories (in detail, with all the numbers!) and how you can use the same approach — for both times I bought something!
  • My “Negotiation Deck” – You’ll also get a negotiation-specific tool you can use to prepare, track and follow up with multi-level negotiations. 
  • Market Intelligence – The key websites with all the info you’ll ever need to find about any property
  • How to learn about the best properties before they come on sale
  • My take on Buyer’s Agencies and the alternatives.
🔎 Module 5 – Real Life Case Studies
  • How to read the “Salgsopstilling” like a total pro and discover the ins/outs of any property in 2 minutes.
  • See me going through and rating and giving feedback on houses, rækkehuser (terraced house/townhouses), apartments and summer houses.
  • Everything you’ll ever need to know about project apartments
  • You can ask me for feedback on the house you’re interested yourself, and see what other people shared
🗺 Module 6 – Conclusion and Q&A
  • Q&As with buyers of the course
  • Links to a list of curated resources
🏦 Free Bonus – Get Bank Approval To Buy Your Dream Home

It includes ALL this:

💥 Module 1 – Intro

  • Overall map of how to approach this in the most effective way
  • Document: List of all banks
  • Template: Ultimate Bank Offer Tracking & Negotiation Sheet 
  • Remember – 80% of the value of a negotiation can be unlocked before even sitting down! 

📑 Module 2 – Setting Up for Success

  • 6 ways to show “Connection to Denmark” (which is exactly what banks want you to do).
  • Getting approval before you start bidding
  • Document: Bank Checklist — Know every single document you must (or could) present to improve your prospects
  • Template: Personal Budget Template — The exact template dozens of people (incl. myself!) have used to get approval
  • + What if you just move to Denmark?
  • + What if you need your parents to send you money from abroad

🏦 Module 3 – Meeting the Bank

  • How to negotiate a purchase price of even over 5x your yearly income 
  • How to approval for downpayment as low as 5%
  • Overview of F1, F3, F5 and F30 loans, repayments (or not) and how to prioritize
  • How to get low-interest bank loans and bank premium status
  • How to get the best loan setup for buying an andel 

🥷 Module 4 – Negotiation Master Class

  • My Top 10 Negotiation Tips – after almost 1 billion dollars of negotiations 
  • The easy but crucial technique I use in all my negotiations, applied to banks — including a template to implement it
  • How to save money on transaction costs – i.e. which costs you can negotiate and which you can’t
  • How to continue even if all banks reject you

🗺 Module 5 – Conclusion and Q&A

  • Regular live Q&As with buyers of the course
  • Links to a list of curated resources

💬 Frequently Asked Questions

🇩🇰 What if I JUST moved to Denmark?

You can buy a house and get approved even if you moved to Denmark 3 months ago. Many have. But you need a sensible and proven approach.

I have a special lesson in the Bank Negotiation Module 2 add-on specific on this.

😢 All banks have rejected me, can I still take this course?

Yes! But,if you don’t have savings and don’t have a job (or literally just started working one month ago) I won’t be able to help you get your mortgage NOW. The course can help you prepare for when you’re ready though!

🏦 Do I need a bank pre-approval to make the course worth it?

Absolutely not. The course is great both as a starting point (before you talk with any bank, or visit any house), and also at the very end: when you need the pro negotiation tips.

🎥 How do you give me feedback on the house I’m interested?

I’ll record a video including screen-sharing. The video will be 5 to 10 minute long, and I can analyze up to two properties.

But note that this is a one-off: the intention is NOT to have an email back-and-forth on feedback. 

I won’t be your buyer’s consultant.

👾 How will I get support?

If you have any technical problems with the course or a lesson needs to be clarified you’ll be able to reach out to me directly. But keep in mind this doesn’t include 1-1 personalized consulting.

🖥 How long will I get access to the course?

For life! You get access to the course and all future updates for a one-time price. This is not a subscription.

📊 I just want the Excel sheet, or the mortgage report. Do you sell them stand-alone?

I used to sell five different downloads and courses on a variety of topics. Not anymore. I have consolidated all these download into this course only and added a ton of more to boot. 

💫 Does the course get regularly updated?

Yes! The course is updated frequently with the latest developments in the market, new tools and feedback I receive.

For Example – In 2025 I just bought my second property and made a big update.

The updates are always free.

💻 What technical equipment do I need to access this course?

It’s better if you’ve a laptop (or desktop) computer, but the lessons and course are also optimized from your phone if that’s what you prefer.  

⏳ Will the course help me AFTER I have already bought a house too?

Yes! If you think you didn’t get the best deal, re-negotiate it! 

In the course I include the Loan Renegotiation Guide, which you can use to renegotiate for a better mortgage and conditions.